partnering

for growth

& performance

Whether you’re an investor, executive, or multi-unit operator, I bring proven experience in scaling organizations with clarity, culture, and measurable results. From fractional leadership to advisory roles, I help you see around corners, build resilient teams, and execute on growth strategies.

  • Fractional CEO & COO Leadership

    Fractional support for private equity–backed brands, concepts looking to scale, turnaround and restructuring environments, as well as preparing for a transaction.

  • Board Roles

    Hands-on board and strategic advisory support to a limited number of organizations, helping leaders navigate growth, and pivotal decisions.

  • Strategic Support

    Consulting services for multi-unit operators and emerging franchisors looking to optimize performance, systems, and their team.

  • Speaking

    I’m available to speak on growth strategy, leadership, hospitality, and more. I share real-world insights from building and scaling brands.

  • Business Coaching

    Highly personalized leadership coaching for a select few leaders at a time, focused on clarity, performance, and lasting impact.

  • Wellness Industry Diligence

    Focused diligence and transaction support tailored to the wellness industry.

Schedule a Strategy Call

Testimonials

  • J.J provides exceptional leadership to his organization and its partners by establishing clear business objectives, reasonable methods to achieve them and effective measures to track progress. His guidance in areas of sales, marketing and customer experience are second to none.

    Steve Walterhouse, Advisor at Salesforce

  • J.J. is a leader defined by honesty, passion and a results-driven mentality. He can align hundreds of employees around a mission, not simply by putting a rally cry to paper but by breathing life and direction into a culture and setting the pace for growth. He’s an impact player that you want on your team.

    Jessica Yarmey, CEO SizzleSociety

  • He has been instrumental in the tremendous growth and success of Youfit. His passion, dedication and focus on his team’s accomplishments are second to none. J.J. possesses not only an in-depth knowledge of the fitness space but the ability to share that knowledge with others - a true industry leader.

    Tom Peterson, CMO & Advisor

  • When you are on his team, you want to do better. He truly encapsulates the newest and most effective ways of leading people. He sharpens his saw consistently, and works with the rest of the team to lift them to consistent heights as well. Truly one of the best leaders I’ve ever worked for, I’d trust J.J. to lead any team.

    Michael Rowley, VP at Midtown Athletic Clubs

  • J.J. was a dynamic marketing leader who always pushed for the most impactful, memorable and activating ideas. My team and I enjoyed working with him and helping grow the business with great strategy and execution.

    Justin Ahrens, President Rule29

  • J.J. is very comfortable in a visionary space, and can also very quickly jump into business details across all functions, speaking expertly in the realms of marketing, finance, human resources, and law.

    Nazmina Mohammed, Leadership Development at Qualtrics