I’ve spent two decades scaling consumer and wellness brands. From operating a group of early Planet Fitness units when the brand had less than 100 locations, to launching YouFit with 1 location and scaling it to +100, & overseeing 1,500 Orangetheory studios worldwide. My leadership blends culture-first principles with operational excellence, guiding teams through growth, mergers, and major market shifts. Today, I help executives, investors, and operators navigate complexity, sharpen strategy, and achieve peak performance.

I got my start stacking dumbbells at a gym for $6 an hour, a humble beginning that shaped my career defined by hustle, heart, and a deep respect for those on the front lines. Today, I serve on the board of the Health & Fitness Association and support causes like Feeding America. My degrees are in business management and marketing from Florida Atlantic University and I am a proud husband and father of twins. Before the sun comes up, you’ll find me reading, meditating, exercising, or wake surfing. Always in motion, always learning.