Fractional Executive & Strategic Advisor

What does a fractional COO do for a fitness, wellness, or franchise business?

A fractional COO helps a business improve performance, scale more efficiently, and solve operational bottlenecks without hiring a full-time executive. I work with fitness, wellness, franchise, and multi-unit brands on growth strategy, operational improvement, leadership alignment, retention, unit economics, and performance systems. This is often the right fit for businesses that need executive-level support but do not yet need or want a full-time operator.

When should a company hire a fractional executive instead of a full-time one?

• A fractional executive is often the right choice when a business is growing quickly, preparing to scale, facing operational challenges, or going through change but is not ready to commit to a full-time executive hire. This model gives founders, operators, and investors access to senior leadership support in strategy, execution, and accountability with more flexibility than a permanent executive role.

What types of companies do you work with?

• I typically work with fitness, wellness, recovery, hospitality, franchise, and consumer service businesses. That includes multi-unit operators, franchisors, franchisees, founder-led companies, and private-equity-backed brands looking to improve operations, accelerate growth, strengthen leadership, or prepare for expansion, turnaround, or exit.

What services do you offer as a fractional executive or advisor?

Depending on the engagement, I provide fractional COO, CEO, or CRO support, strategic planning, operational performance improvement, growth acceleration, franchise support models, leadership coaching, and go-to-market guidance. My work is designed to help businesses improve execution, clarify priorities, and build the systems and accountability needed to grow.

How much does a fractional executive or strategic advisor cost?

Pricing depends on scope, level of involvement, and engagement model. Some businesses need strategic advisory support, while others need deeper fractional executive involvement across operations, leadership, and growth. After an initial call, I provide a clear proposal with options based on the business stage, goals, and expected level of support.

Where are you based?

I’m based in Florida but work with teams across the U.S. and globally. Most of my consulting and speaking is either remote-first or hybrid, depending on client needs.